Beyond the New — Hella Jongerius & Louise Schouwenberg
Pinakothek der Moderne, München
Beyond the New — Hella Jongerius & Louise Schouwenberg | Pinakothek der Moderne, München | Exhibition | 2017
Dutch product designer Hella Jongerius and design theorist Louise Schouwenberg have been invited to develop a site-specific installation for the Paternoster Hall at Pinakothek der Moderne.
Hella Jongerius has made a name for herself with her very specific way of combining craftsmanship and industrial manufacturing. Her furniture, textile and ceramic designs are meant as a symbiosis of high and low-tech, of past and present, of traditional and innovative materials.
In her research, Louise Schouwenberg, head of the department of contextual design at the renowned Design Academy in Eindhoven, mainly focuses on the interface between art and design.
Together with Louise Schouwenberg in 2015 Hella Jongerius authored the “Beyond the New. A Search for Ideals in Design” manifesto. It opposes an industry that believes the sole goals of production are the idea of the “new” and commercial success. They contrast this to the conviction that industry first taps the potential of current manufacturing opportunities when it tackles new challenges that address high quality, sustainable products and also foster design that can be free and experimental.